Still Doubting the Use of Social Media in PR? Read On...

Here's a must-read article for those questioning if they should utilize social media as a public relations strategy. The answer: well, the Public Relations Society of America is so convinced that it's the primary focus of the annual conference. My favorite quote:

“I think many are doing a disservice to their companies,” said Michael Cherenson, the chair and CEO of the PRSA. “Now is not the time to hibernate. To be understood, you have to understand.”