Roughly two seconds after we posted our blog about Twitter’s social video app Vine, Facebook’s Instagram—the app well-known for
glorifying pictures with various filters—announced their new video feature. While
the move cemented the importance of social video, it set social media analysts
abuzz regarding the two services.
Out of the gate, Instagram has set itself apart by providing
effects that Vine has not brought to the table just yet, including:
- Up to 15 second video clips
- Thirteen customized filters to edit the look of your video
- The ability to choose a cover frame instead of it being the first frame of the video
- The ability to delete certain sections without deleting the entire video
- A feature called “cinema” to stabilize the video and remove jumpy cuts
- Unlike Vine, there is no looping feature
So which app is going to win this seeming battle of social
video? So far there have been mixed predictions. While Mashable believes
Instagram’s existing strength will “take the wind out of Vine’s sails”, TechCrunch.com opines that Vine’s growing community of creatives and designers, will continue
to blossom. Here at Miamore, we (at least in the immediate future) believe the
two will co-exist with different usages—much like Facebook and Twitter. Given
how difficult it is for most small businesses to create a compelling (and
quality) 15-second video; along with the challenge of seamlessly mixing video
and photography on Instagram, we still favor Vine and its quick videos and
looping feature.
Do you agree?
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