CASE STUDY: shedding new light on The Rhode Island International Film Festival’s Oscar Night® America

CASE STUDY: shedding new light on The Rhode Island International Film Festival’s Oscar Night® America

The Client:

FLICKERS: The Rhode Island International Film Festival’s presentation of Oscar Night® America Providence; Rhode Island’s exclusive Oscar events officially sanctioned by the Academy of Motion Pictures, Arts & Sciences (one of only 49 official Oscar night parties in the United States).

The Goal:

To achieve media placements, build awareness through a social media campaign, create local marketing initiatives to promote the events, and develop a more powerful front-of-house experience for guests and the media at the event.  

Our Work:

Miamore Communications developed a campaign that combined traditional press outreach, marketing and social media initiatives. We created a national hook by emphasizing and promoting a local Oscars nominee. Marketing initiatives included the establishment of a cross-promotional program involving local restaurants and a Facebook promotion in conjunction with the state’s largest magazine, Rhode Island Monthly.

The Results:

Social Media:

While under the direction of Miamore Communications, the Rhode Island International Film Festival’s social media engagement increased by 1,031% over the previous month. Post interactions increased by 82% compared to the organization’s premiere annual event, the Film Festival period in August of 2011.

Editorial Placements:

From January 1, 2012 until February 29, 2012, Oscar Night® America Providence received more than 14 million impressions in print, broadcast and online media:

·             298,463 broadcast impressions

·             9,890,609 web impressions

·             3,864,797 print impressions

•14,053,869 TOTAL MEDIA IMPRESSIONS

Placements included:

·          USA Today

·          KTVU (San Francisco)

·         The Associated Press

·         The Boston Globe

·         The Times-Picayune (New Orleans)

·         The Arizona Republic

·         KTVU (San Francisco)

·         San Antonio Express News

     ABC6 Providence/New Bedford

·        The Providence Journal

·        Rhode Island Monthly

·        The Rhode Show

·       WPRO FM Radio

·       CBS12 Providence/New Bedford