Friday, March 25, 2011

Keep Facebook Vitameatavegamin-Free

Cruising around Facebook these days, and talking to companies who have hired social media “consultants”, I’m reminded of Lucille Ball as the Vitameatavegamin Girl.

Are you tired, run-down, listless? Do you poop out at parties? Are you unpopular? The answer to all your problems is in this little bottle. Vitameatavegamin.”

Or perhaps the old medicine shows in the wild west. You know: a guy standing on a box in the center of town calling out: "Step right up. This magic elixir will make all your aches and pains go away."

Had a consumer in those days questioned that magic elixir peddler about actual medicine, he would have been out of business and people would have saved themselves from buying useless goods. The same holds true with today’s social media “experts”. A lot of companies out there don’t understand social media, so they’re hiring the modern equivalent of a Vitameatavegamin Girl, who offers to “run your Facebook for the low, low price of…”. Then takes to promoting your brand on their personal pages with, essentially: “Step right up. Become a fan of this fabulous brand. Clicking “like” will make all your aches and pains go away.”

Find excellent advice on how to choose a social media consultant in these articles by, and Social Media Today… and help keep Facebook Vitameatavegamin-free.

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